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Artist DevelopmentHow toNews

How we use social media

A record label should use their social media channels to promote their artists, right? When we started out, we looked at what other record labels did for their artists, because “they must know how to do it”. Back then, the algorithms were different, and you could reach more or less…
admin
February 25, 2022
Artist Development

The Basics of Artist Development

Music is awesome, right? I know it might sound a bit dumb, but in the end it's the reason we're all doing this — whether this involves writing, producing, distributing, marketing or simply enjoying. We're here for the music, but there's another aspect to this discussion that in our opinion often…
Albert Frykman
April 6, 2020
Artist DevelopmentMarketing

Best Practices – Spotify Ads

We’ve put together a list of best practices to make sure your audio ad is approved for placement and optimized so you get the most return for your budget. Currently, we are only able to target people in United States. Requirements: Max 30s WAV or MP3 Max 6mb Call-to-action is…
admin
March 30, 2020
Visual Production

Branding Video – What to think about

Video can be a great format to communicate your artistry. The general concept of the branding video is to catch the essence of who you are as artists and convey your brand to your audience. The branding videos could be shaped in many different formats. It could be an interview…
admin
March 11, 2019
How toProject

FAQ

In this FAQ we have aggregated quick answers to the most common questions we receive in a project. For an outline of the project and what will happen when, please look at the Project Guide. Why can't we release in just 1-2 weeks when everything is finished? We have a…
admin
October 31, 2018
Artist DevelopmentProject

Preparations before the Big Brief

To Prepare A playlist with your previous releases blended together with your musical influences and songs you feel are related to your music. Fill in the Artist Archetype Form and send to anton@rexiusrecords.com at least 5 day before the big brief. To think about Look at your existing press photos/artwork/instagram…
admin
July 11, 2018
Project

Why it’s important to add song credits to your releases

We are able to send song credits & liner notes for your releases to music streaming services. Now, why is that important? At the moment, on Spotify and Apple Music there are a limited amount of information about who has created the music, also known as "Meta Data". Often, the…
admin
July 5, 2018
MerchProject

Merch – The List

We can provide you with customized merch with no initial financing costs and we sell on demand and take care of the selling (through Rexius Online Store) shipping and order handling. (Well, our partner does). No minimums (No financial upfront fees) Print on demand (No need for keeping inventory) Shipping…
admin
July 4, 2018
Project

A Sucker For Attention – How to handle Social Media

Social media is, in its essence, a relationship tool. It will help you connect with your audience and build a relationship between you as an artist and your fans. It’s also a splendid way to express your brand and communicate what kind of artist you are. Therefore, you should create…
Albert Frykman
March 19, 2018
Recording

Before entering a music studio

Regardless of if you’ve never previously been in a proper recording studio or if you’re an experienced recording artist, there are a few things all artists should do before they head into their recording session. Doing these things will not only save both you and your producer some headaches, but…
Mathias Rexius
March 14, 2018
MarketingProject

Why You Shouldn’t Target Everybody In The World

The most common answers independent artists give us when we ask about their target audience is “anyone who wants to listen”. In this article, we’ll explain why this is probably the most damaging mindset an up & coming artist could have — and what you should do instead.    Here…
admin
March 14, 2018
Artist DevelopmentHow toProject

How to Make a Visual Identity

It’s time we get back to your identity, but this time focusing on the visual aspects. This is important because often things like your album artwork or Instagram posts will be the first impression people get from your music. Visuals can be just as important as the music, and when…
admin
March 14, 2018
MarketingProject

Identifying the Artist Identity

How do artists craft messaging that have consistent appeal? What comes to mind when you think of your favourite artists? What is it about them that you like in the first place? While the most obvious answer might be the music, there’s always a ton of other stuff you (consciously…
admin
March 14, 2018
How toProject

About goal setting

Imagine that you are a competing in archery and you don’t have a target. You would always miss the target and your arrows would spread in every direction. That is how most people chose to live their lives. Of course, that is totally fine. With many things, there is a…
admin
March 14, 2018
CopyrightMusic BusinessProjectRoyalties

Royalty Payouts

Currently, we are using two different distributors: Phonofile/The Orchard and DistroKid. They also manage all the royalties. Actually, we do not use Phonofile anymore since we found out DistroKid was fulfilling all our needs in a much better way. (And they got purchased by Sony Music's The Orchard). DistroKid is…
admin
March 12, 2018
Requirements

Requirements Audio Master

These are our requirements for the end result after a mix and mastering. Remember to deliver everything into the Recording Google Drive Folder for the project. Filetypes: WAV +  MP3 320 kbps (https://en.wikipedia.org/wiki/MP3#Bit_rate) Versions: Original + Instrumental + Vocal in both WAV and MP3 320 kbps + 15 second outtake…
admin
March 12, 2018
Requirements

Requirements Press Photos

Make sure you have followed the below instructions before sending the job to Rexius Records. All release material should be delivered according to the Marketing and Visual Guideline made from the Big Brief together with Rexius. Rexius Records has the right to deny any material which does not meet the…
admin
March 12, 2018
Requirements

Requirements Artwork

Make sure you have followed the below instructions before sending the your artwork to Rexius Records. All release material should be delivered according to the Marketing and Visual Guideline made from the Big/Small Brief together with Rexius. Rexius Records has the right to deny any material which does not meet…
admin
March 12, 2018
Project

The Feedback Process

The most important factor for success in a release project is the quality of the songs. That’s why we’ve implemented a feedback process to be able to help you get the most out of your songs. Our aim is never to affect your creative direction. We just offer our advice…
admin
March 12, 2018