How to Make a Visual Identity

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”5%” bottom_padding=”10%” left_padding_desktop=”8%” constrain_group_2=”yes” right_padding_desktop=”8%” top_padding_tablet=”8%” bottom_padding_tablet=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”planning” overlay_strength=”0.5″ gradient_direction=”top_to_bottom” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”straight_section”][vc_column column_padding=”padding-4-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”right” column_element_spacing=”10px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” zindex=”100″ gradient_direction=”left_t_to_right_b” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_column_text]It’s time we get back to our identity, but this time focusing on the visual aspects. This is important because often things like your album artwork or Instagram posts will be the first impression people get from your music. Visuals can be just as important as the music, and when done right the music and visuals communicate in unison. Without a coherent plan for how to communicate through your visuals, it’s hard for record labels to judge the execution of your visuals since they don’t know what you want to communicate. Let’s get into it and look at how you can...