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branding

Visual Production

Branding Video – What to think about

Video can be a great format to communicate your artistry. The general concept of the branding video is to catch the essence of who you are as artists and convey your brand to your audience. The branding videos could be shaped in many different formats. It could be an interview…
admin
March 11, 2019
How to

How to Create an Artist Biography

The Recipe for the juiciest Artist Biography: Alright, we kind of overdid it in the title – this is not your grandma’s super-unique pie recipe. But although there isn’t a universal formula for a successful artist biography text, there are some basic rules followed by most music journalists that will…
admin
March 14, 2018
How to

How to write an appealing press release

Press Releases: The Food Samples of the Music Industry. Unless you’ve lived in a cave for most of your life (we won’t judge you for that, cool people like Batman do it too), you’re probably familiar with food samples at supermarkets. Think for a moment: How many times have you…
admin
March 14, 2018
Artist DevelopmentHow toProject

How to Make a Visual Identity

It’s time we get back to your identity, but this time focusing on the visual aspects. This is important because often things like your album artwork or Instagram posts will be the first impression people get from your music. Visuals can be just as important as the music, and when…
admin
March 14, 2018
MarketingProject

Identifying the Artist Identity

How do artists craft messaging that have consistent appeal? What comes to mind when you think of your favourite artists? What is it about them that you like in the first place? While the most obvious answer might be the music, there’s always a ton of other stuff you (consciously…
admin
March 14, 2018