Identifying the Artist Identity

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”5%” bottom_padding=”10%” left_padding_desktop=”8%” constrain_group_2=”yes” right_padding_desktop=”8%” top_padding_tablet=”8%” bottom_padding_tablet=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”planning” overlay_strength=”0.5″ gradient_direction=”top_to_bottom” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”straight_section”][vc_column column_padding=”padding-4-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”right” column_element_spacing=”10px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” zindex=”100″ gradient_direction=”left_t_to_right_b” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_column_text]How do artists craft messaging that has consistent appeal? What comes to mind when you think of your favorite artists? What is it about them that you like in the first place? While the most obvious answer might be the music, there’s always a ton of other stuff you (consciously or not) associate with them: Their life story, how they talk, their weird hairdo, whatever. All of these aspects put together into a brand identity, help fans recognize and remember artists among the thousands out there.[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” left_padding_desktop=”8%” constrain_group_2=”yes”...