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The release content guide

Release content is content made to promote a certain release. The content is a combination of visual assets and your own made content (artist-generated content). In some projects, we do the visual assets, and sometimes it’s up to you to create your own. No matter who’s the creator of the…
March 11, 2022
Artist DevelopmentHow toNews

How we use social media

A record label should use their social media channels to promote their artists, right? When we started out, we looked at what other record labels did for their artists, because “they must know how to do it”. Back then, the algorithms were different, and you could reach more or less…
February 25, 2022

PATH: The Free Way

What the !%& is a "Path"? A path is a strategy that you as an artist can apply in order to achieve success. Typically, we try to showcase a less traveled road and ideas that contrast the traditional approach of distributing music, build hype through social media and other "regular…
February 4, 2022
How to

Hur man importerar filter till Lightroom

Ladda ner appen Lightroom till din mobil. Importera filerna som slutar med .dng till din mobil från Google Drive. Starta appen Lightroom. Tryck på den blåa knappen med en bild och ett plus på nere i högra hörnet.  Importera filen .dng från kamerarullen genom att trycka på den. Bilden kommer…
January 31, 2022

An artist guide for better press photos

Before a release, whether it's a single or an entire album, photographs are a great medium of portraying your artists brand. Prioritizing well-crafted imagery that holds a common thread creates good conditions for an appealing release. A photo may end up on the artwork, but you also need press photos,…
January 20, 2022
Artist Development

The Basics of Artist Development

Music is awesome, right? I know it might sound a bit dumb, but in the end it's the reason we're all doing this — whether this involves writing, producing, distributing, marketing or simply enjoying. We're here for the music, but there's another aspect to this discussion that in our opinion often…
Albert Frykman
April 6, 2020
Artist DevelopmentMarketing

Best Practices – Spotify Ads

We’ve put together a list of best practices to make sure your audio ad is approved for placement and optimized so you get the most return for your budget. Currently, we are only able to target people in United States. Requirements: Max 30s WAV or MP3 Max 6mb Call-to-action is…
March 30, 2020

How is Rexius Records different compared to other options?

We don’t see ourselves as a traditional Record Label. We're rather an upcoming music company in a broader perspective. Think of a combination between a record label, media company, and innovation hub. When describing our differences, we often get a great response on our way of working and vision. That…
March 18, 2020
How to

Painting The Perfect Picture: A Guide to Spotify Canvas

If you're well connected, or very lucky after submitting an application — you might get an invite to try the beta for Spotify Canvas. Even though it's almost standard among the mainstream artists, it still (as of writing, 2020-01-31) is technically a private beta and only accessible after receiving a personal invite…
Albert Frykman
January 28, 2020

Kreatörslånet – Ett nytt sätt att finansiera musik

Numera finns det möjligheter i Sverige som i många andra EU-länder med speciella lån för Kreativa Näringar. Det är SOM (Svenska Oberoende Musikproducenter) som jobbat under många år för detta men då ingen svensk bank har velat gå med på detta har det gått i stå under många år. Men…
October 31, 2019
Visual Production

Branding Video – What to think about

Video can be a great format to communicate your artistry. The general concept of the branding video is to catch the essence of who you are as artists and convey your brand to your audience. The branding videos could be shaped in many different formats. It could be an interview…
March 11, 2019

How much do Spotify pay for a stream?

How much will I make from one spotify stream? This really depends because Spotify's royalty calculation is not that simple. Simplified, the factors affecting the amount Spotify will pay is: Which country does the user come from playing your song Is the user Premium or Free user How many times…
December 12, 2018
How toProject


In this FAQ we have aggregated quick answers to the most common questions we receive in a project. For an outline of the project and what will happen when, please look at the Project Guide. Why can't we release in just 1-2 weeks when everything is finished? We have a…
October 31, 2018

Do you register the song(s) on STIM?

It depends. STIM is a copyright organization and only someone who is part of the creation can register the work on STIM. Usually, your music producer, your publisher or you will take care of the STIM registration. So this would be the first choice. However, we are a registered Publisher…
August 29, 2018
Artist DevelopmentProject

Preparations before the Big Brief

To Prepare A playlist with your previous releases blended together with your musical influences and songs you feel are related to your music. Fill in the Artist Archetype Form and send to at least 5 day before the big brief. To think about Look at your existing press photos/artwork/instagram…
July 11, 2018

Why it’s important to add song credits to your releases

We are able to send song credits & liner notes for your releases to music streaming services. Now, why is that important? At the moment, on Spotify and Apple Music there are a limited amount of information about who has created the music, also known as "Meta Data". Often, the…
July 5, 2018
How toMarketing

How to upgrade to an official artist channel on YouTube

To be eligible for an Official Artist Channel, make sure you already have a YouTube channel that you own and operate and have at least 3 official music videos on YouTube delivered from a music distribution partner. Benefits Organized content: The Official Artist Channel layout automatically organizes your discography into an album…
July 5, 2018

Merch – The List

We can provide you with customized merch with no initial financing costs and we sell on demand and take care of the selling (through Rexius Online Store) shipping and order handling. (Well, our partner does). No minimums (No financial upfront fees) Print on demand (No need for keeping inventory) Shipping…
July 4, 2018

A Sucker For Attention – How to handle Social Media

Social media is, in its essence, a relationship tool. It will help you connect with your audience and build a relationship between you as an artist and your fans. It’s also a splendid way to express your brand and communicate what kind of artist you are. Therefore, you should create…
Albert Frykman
March 19, 2018