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What the !%& is a “Path”? A path is a strategy that you as an artist can apply in order to achieve success. Typically, we try to showcase a less traveled road and ideas that contrast the traditional approach of distributing music, build hype through social media and other “regular stuff”. First and foremost, most of the actions any of the paths are things that you do outside the project scope and are not something we do for every release, but if you think any strategy in particular could fit your branding and artistry — we’re always happy to help you in any way we can. The goal of this entire process is to get a cumulative growth effect to get more fans that will in turn give you more fans. Introduction to The Free Way The core concept of the Free Way — make your music free, in order...

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