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We’ve put together a list of best practices to make sure your audio ad is approved for placement and optimized so you get the most return for your budget. Currently, we are only able to target people in United States.


  • Max 30s
  • WAV or MP3
  • Max 6mb
  • Call-to-action is mandatory

How to record your Audio Advertisement:

  • The length of your ad should be exactly 30 seconds and in WAV or MP3 file format.
  • Your ad should begin by fading in your background music (typically 2-3 seconds into the
  • Depending on the length of your “Voice Over,” your ad should start with roughly 15-20
    seconds of music and, if applicable, include the lead verse or chorus of the song.
  • Add your Voice Over (VO) around the 15-20 second mark. Your VO should be 7-10 seconds long.
  • Lower the volume level of the background music when adding your Voice Over so that listeners can clearly hear every word in the ad.
  • IMPORTANT: When writing the script for the VO, include a call-to-action. A call-to-action is mandatory in all audio ads and directs the listener to do something, such as “click on the banner to follow me on Spotify.”
  • At the end of the VO, bring your background music volume up for a second or two and then fade out.



Sample Scripts

Below you’ll see a few examples to give you an idea of how to script your own audio ads. Put these in your own words, in whatever style is most authentic to your artist brand.

When you’re releasing a new single, you might say:
“Hey, it’s [artist name] and you’re listening to my new single, [song name]. If you like what you hear, click the banner and follow me on Spotify.”

When you’re releasing a new album, you might say something like:
“Hey, this is [name] from [band name] and you’re listening to our new song [song name] off our latest release, [album name]. Click the banner to listen to our new album, available right here on Spotify.”

When you’re on tour and targeting a specific city, a typical ad would say:
“Hey, this is [artist/band name] and I’ll/we’ll be performing on [date] at [venue] in [city, state]. Click the banner below to buy tickets now!”

When you’re on tour, you could say:
“Hey, this is [artist/band name] and you’re listening to my/our new single [single name]. I’ll/we’ll be performing live in venues across [country/state/region], click the banner below to check out exact dates and buy tickets now!”

Additional Tips

  • Remember to state your artist name clearly, as well as the name of the single, album, playlist, merch, or concert dates you’re advertising.
  • Avoid using too many voices. Multiple voices in the audio ad can confuse the listener.
  • Avoid using sound effects. Keep the listener focused on your music and what you’re trying to sell.
  • Preview your audio ad before finalizing. Click on the play button in the Ad Preview section of Ad Builder to confirm that your ad is correct.
  • Lastly, be creative and have fun!

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