We don’t see ourselves as a traditional Record Label. We’re rather an upcoming music company in a broader perspective. Think of a combination between a record label, media company, and innovation hub.
When describing our differences, we often get a great response on our way of working and vision. That is, helping as many artists as possible get to the next level in their music career. Sometimes though, we stumble upon people that have opinions like “You are not a ‘real’ Record Label”. They have questions about how and why we work as we do.
The term “Record Label” often refers to a very traditional way of finding help and distributing music. There’s an expectation of breaking you as an artist, giving large advances, and receiving recoups. While the record label intends to make a big profit on your behalf, your thoughts are often secondary to market interests. This way of working didn’t feel right to us, since we started as artists ourselves. We realized that there should be another way; a better and fairer way of being in the music business.
That insight lit the spark of this company. And that’s why we hesitate to call ourselves a record label in its traditional meaning.
When we started the company in 2013 (with empty hands and no resources), we actually didn’t have a clue on how we were supposed to do things the traditional way. So we did what felt logical to us. Since then we have worked on our model bit by bit during the years, making a lot of mistakes, and getting a lot of insights. Now we have a pretty good process on how to help you fulfill your goals. We take your own unique needs, preferences, and situation in mind.
From the start, we tried to do as many things for each artist as possible (always in the most professional way). But we realized artists are in different stages. Sometimes less is more, and there are different ways forward.
For us, it is important that you know which alternatives you have – and the pros and cons of these. What’s best for another artist doesn’t mean it’s the best thing for you, and there is no right or wrong way. Each model has its own implicit restrictions and opportunities. But expecting a traditional Record Label deal with us will only result in disappointment. (Even though we sometimes work in similar ways).
We like to present different paths so you can decide what’s right for you. As an artist, you have several alternatives (somewhat simplified). You can go DIY (do it yourself), find a traditional record label (major/indie), or hire an external team like a PR Company. Or you can go the Rexius Way. We try to explain the differences below.