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To Prepare

  • A playlist with your previous releases blended together with your musical influences and songs you feel are related to your music.
  • Fill in the Artist Archetype Form and send to at least 5 day before the big brief.

To think about

  • Look at your existing press photos/artwork/instagram posts. What are they communicating?
  • Are there any symbols or expressions that is coherent with your artistry?
  • Do you have any specific clothes or costumes on stage?
  • What do you want to communicate?
  • What pictures do you see when listening to your music?

What we will talk about

  • What are your lyrics about?
  • What’s unique?
  • Do you have any specific values, culture, philosophy that is important to you in your artistry?
  • Which genre would you label your music to?
  • What kind of feelings do you want to elicit in your fans?
  • What kind of personality do you have?
  • What kind of relationship would you like to have with your fans?
  • Who are your fans?
  • What are your fans telling the world by listening to your music?

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