Here at Rexius Records, we are really dedicated when it comes to finding recipes for the magic sauce on how to “break artists” and take artists to the next level. We have read a lot, made a lot of experiments and been thinking a lot. One of the most powerful ways and one of the most common things an artist forget, misinterpret or don’t know about is branding.
Branding is such an ambiguous concept. It’s not math where you know when you have the right answer. Still, why are you willing to pay a premium for a Coca-Cola than a Cola with a grocery store branding? It’s not as simple as it tastes better.
Don’t misinterpret branding just as something visual like a logo. Clean and attractive aesthetics is a must for all artists, but foxy design without a personality and a voice is a good looking boat with no rudder.
As Branding nerds, the concepts of Brand Archetypes, Brand Identity and Storytelling are the most powerful tools you can use to create a strong brand that will make you stand out through the noise of other musicians. In this article we will talk about Brand Archetypes.