The Power of Branding: Brand Archetypes

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” constrain_group_1=”yes” left_padding_desktop=”8%” constrain_group_2=”yes” right_padding_desktop=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”50″ column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Here at Rexius Records, we are really dedicated when it comes to finding recipes for the magic sauce on how to “break artists” and take artists to the next level. We have read a lot, made a lot of experiments, and been thinking a lot. One of the most powerful ways and one of the most common things an artist forget, misinterpret, or doesn’t know about is branding. Branding is such an ambiguous concept. It’s not math where you know when you have the right answer. Still, why are you willing to pay a premium for a Coca-Cola than a Cola with grocery store branding? It’s not as...