Let’s take a look at one of the most important aspects of your release, right next to the music. Album artwork & press photos can often be the first thing a potential fan sees from you, so making sure they’re just as unique and professional as your music will help make a good impression. All the visuals associated with your release should go hand in hand with your visual identity.
The first thing to do when applying your visual identity is to take a look at the moodboard you created for inspiration. Think about the concepts & themes that the photos have in common, look at the colours they’ve used, which images stand out from the rest and why? Do you want to stand out or fit in? Write down any ideas for compositions, outfits and complete photographies that pop up when analyzing your moodboard.
When you’ve got some ideas down from the moodboard, look at your Brand Archetype and other artists with the same archetype. How do they portray themselves in pictures? Are they photographed in positions of power or weakness? Are they accessible or distant in relation to the camera? Write down any ideas for poses and how you can act in relation to the camera that pops up.
Now take a final look at the colours associated with your brand, how can you incorporate these into the outfits and locations you shoot in? It doesn’t have to be spot on, but making sure the colours of your press photos at least move in the same space as the colours of your brand.