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Artist Development

Artist DevelopmentNews

How we use social media

A record label should use its social media channels to promote its artists, right? When we started out, we looked at what other record labels did for their artists, because “they must know how to do it”. Back then, the algorithms were different, and you could reach more or less…
admin
February 25, 2022
Artist Development

The Basics of Artist Development

Music is awesome, right? I know it might sound a bit dumb, but in the end it's the reason we're all doing this — whether this involves writing, producing, distributing, marketing or simply enjoying. We're here for the music, but there's another aspect to this discussion that in our opinion often...…
Albert Frykman
April 6, 2020
Artist DevelopmentMarketing

Best Practices – Spotify Ads

We’ve put together a list of best practices to make sure your audio ad is approved for placement and optimized so you get the most return for your budget. Currently, we are only able to target people in United States. Requirements: Max 30s WAV or MP3 Max 6mb Call-to-action is...…
admin
March 30, 2020
Artist DevelopmentProject

Preparations before the Big Brief

To Prepare A playlist with your previous releases blended together with your musical influences and songs you feel are related to your music. To think about Look at your existing press photos/artwork/instagram posts. What are they communicating? Are there any symbols or expressions that is coherent with your artistry? Do...…
admin
July 11, 2018