branding Archives

How to Marketing

To change your artist name or not – that’s the question

Sometimes we get questions about our thoughts about changing an artist name or not, so we have summarized our thoughts giving our view on the topic. In short, to change your artist name is not something you should take lightly upon. To change your artist name is like starting all…

adminJune 3, 2019

Visual Production

Branding Video – What to think about

Video can be a great format to communicate your artistry. The general concept of the branding video is to catch the essence of who you are as an artist and convey your brand to your audience. The branding videos could be shaped in many different formats. It could be an...…

adminMarch 11, 2019

Visual Production

The first draft – How to communicate your visual brand with a moodboard

A moodboard is a collection of visual materials that evoke a certain style or concept. We create moodboard to communicate the feel of an idea, or the mood for your brand. Moodboards serve as a fundamental transition between an initial thought and a first draft, and it's also used as...…

adminJune 20, 2018

Artist Development How to Marketing

The Power of Branding: Brand Archetypes

Here at Rexius Records, we are really dedicated when it comes to finding recipes for the magic sauce on how to "break artists" and take artists to the next level. We have read a lot, made a lot of experiments, and been thinking a lot. One of the most powerful...…

adminJune 19, 2018

How to

How to Create an Artist Biography

The Recipe for the juiciest Artist Biography: Alright, we kind of overdid it in the title – this is not your grandma’s super-unique pie recipe. But although there isn’t a universal formula for a successful artist biography text, there are some basic rules followed by most music journalists that will...…

adminMarch 14, 2018

How to

How to write an appealing press release

Press Releases: The Food Samples of the Music Industry. Unless you’ve lived in a cave for most of your life (we won’t judge you for that, cool people like Batman do it too), you’re probably familiar with food samples at supermarkets. Think for a moment: How many times have you...…

adminMarch 14, 2018

Marketing

Capitalising on your content — An Artists guide to Marketing & Social Media

In this article, we’ll go through some of the ways that you as an artist can market yourself. There are essentially infinite ways to market yourself. Some are good, some are great, and most never generate any results. Let’s get to it! Marketing This has been a secret for...…

adminMarch 14, 2018

Artist Development How to Project Visual Production

How to Make a Visual Identity

It’s time we get back to our identity, but this time focusing on the visual aspects. This is important because often things like your album artwork or Instagram posts will be the first impression people get from your music. Visuals can be just as important as the music, and when...…

adminMarch 14, 2018

Marketing Project

Identifying the Artist Identity

How do artists craft messaging that has consistent appeal? What comes to mind when you think of your favorite artists? What is it about them that you like in the first place? While the most obvious answer might be the music, there’s always a ton of other stuff you (consciously...…

adminMarch 14, 2018