When going into a project we always bring expectations which is a belief that something will be in a certain way based on assumptions or previous experience.
We sometimes stumble upon problems in a project that has been delivered on time, on budget, and that is quite successful, and still come to realize that the artist is disappointed. A lot of expectations come just because we’re a Record Label and have delivered results in the past. However, we don’t work as a traditional label, and it’s important that all parties have realistic expectations based on the available resources, the capabilities of our team, and the desired outcomes.
We know that “to be signed by a label” is a highly expected goal and there are a lot of dreams involved when releasing music. Therefore, we need to be very delicate when handling expectations.
Everyone is excited about their new project. We don’t want you to settle for a lower goal than you want, but at the same time, we need to be realistic in order to not be disappointed later on.
A music project is not as straightforward as many other business projects. There are no guarantees since we are dependent on so many other external factors. However, you can always expect that we will work as efficiently as possible, prioritize the work that we believe is best for you, and take responsibility for when stuff goes wrong. We have processes in place to deliver as consistently as possible, but this will still not mean that all our projects will be successful (which is a very subjective term by the way).
We feel that it is important to say this upfront so that you don’t rush into this project with false hopes. That’s why we made a list of things we think is great to know before signing a project with us.