You can pursue a successful artist career in many different ways. At Rexius Records, we try to help artist leapfrog the next few steps in their careers. Since every artist is unique we try to adapt a project to your needs. Therefore, a project with us can be shaped in several forms.
Over the years working with many different artists we have identified some groups of artists with similar needs. We call them artist personas and we use them to create a successful project together. The artist personas can be: The Artist, The Producer, The Performer, The Songwriter, The Band, and The Influencer.
Depending on how far you have already come, there are also some different career steps: Starter, Upcoming or Established. We work with all of the above, but in different ways.
To find out your artist persona, reflect upon the questions below.
Why do you create music?
What are your strengths and weaknesses?
How far have you already reached in your genre?
Would you rather push yourself or your music?
Do you spend more time thinking about music than your visual appearance as artist?
Are you willing to receive feedback?
How important is live performance for you?
What’s your vision with your music?
Would you rather be pushed by a project manager or take it in your own pace?
The artist
Need
- Express your artistic vision
- Reach out with your art, yourself and music
Goal
- PR Impact
- Create Reactions
- Engagement
- Followers
- Listeners
Typical Projects
- Starter
- Artist Launch
- Song Releases
- Team dependent on you unique situation
Key to success
- Great Music
- Remarkable Visual Appearance
- Uniqueness
- If removing the music there’s something left, something interesting to write and talk about
- Clear Communication and Brand
- Artist dedicated to communication online on a consistent basis
How we can help
- Give the tools and support to translate your artistic vision
- Amplify your artistry to reach out to a larger audience
The producer
Need
- Get people to listen to your music
- Get access to channels to reach out on a consistent basis
- Collaborate with great artists and topliners
- Create a brand
Goal
- Music Streams
Typical Project
- Song Release
- Producer Launch
Key to success
- Remarkable Music
- Consistent production (Produce a lot of great music)
- Access to network of artists, topliners, great mix/masterers
- Access to Playlists and Playlist Marketing
- Creating your own studio setup reducing costs of production
- Learning and adapting to current music trends
How we can help
- Give the resources, network and support to create a lot of great music and reach out in an efficient way.
The band
Need
- Create a lasting impact as a reputable band
- Get the band “machine” organized
- Get gigs
- Create a plattform to actually be able to get gigs
- Reach out with your music
Goal
- Engagement
- Gigs / Tours
- Streams
- PR Impact
- Fans
Typical Project
- Starter
- Artist Launch
- Song Release
- Management (active/passive)
Key to success
- Great Music
- Remarkable Visual Appearance
- Remarkable Live Performance
- Uniqueness
- If removing the music there’s something left
- Clear Communication and Brand
- The band is dedicated to communication online on a consistent basis
How we can help
- Give the tools and support to translate your band’s vision
- Give support to solve “the band puzzle)
- Amplify your artistry to reach out to a larger audience
- Creation of Brand
- Creation of Merch
The Performer
Need
- Perform on stage
- Get songs written and produced
- Reach out to a larger audience
Goal
- Access network of songwriters and producers
- Appear as main artist and featured artist on great releases
- Make live performances
Typical Project
- Starter / Starter (cover song)
- Artist Launch
- Management (active/passive)
Key to success
- Remarkable Craft (Live, Voice etc)
- Uniqueness
- Networking abilities
- Consistent appearing on new releases with talented artists, producers and songwriters (Leverage other peoples audiences)
- Showcasing abilities in video
How we can help
- Give access to network of artists, producers and songwriters
- Give the resources, network and support to create a lot of great music and reach out in an efficient way.
The Songwriter
Need
- To reach out with your art / music (not necessarily performing those yourself or standing in the center of attention)
- Find performers for your creations
Goal
- Release remarkable music and/or art
- Engagement
- Listeners
Typical Project
- Starter
- Song Release
- Songwriter partnership
Key to success
- Great Music
- Uniqueness
- Consistently producing original work
How we can help
- Give the tools and support to translate your artistic vision
- Amplify your artistry to reach out to a larger audience
The Influencer
Need
- To express yourself
- To Reach out with your brand
- Make a living on your channel
Goal
- Create Reactions and engage your audience
- Create a larger audience
- Monetize your audience
Typical Project
- Songwriting/Songwriting (Cover song)
- Song Release
Key to success
- Remarkable Brand
- Consistent production of content
- If removing the music there’s something left
- Using music as a fun way to engage your audience and build your brand
- Clear Communication and Brand
How we can help
- Full support in Music Production from Songwriting to releasing music
- Reach out to a mainstream audience
- Merch creation and other monetization strategies
To promote an artist vs a song
During the past years, we have come to realize that it is a huge difference in promoting a ‘Song’ vs an ‘Artist’ and it has greatly impacted the way we help artists and how we do the projects we are doing together. If you think about it, these are two completely different things. They are somewhat intertwined but does more or less work as two completely different processes in two different Silos. See our reasoning below:
Song
Get a feeling, set a mood.
Context/Occasion/Genre
Such as: Setting a party mood or get a nice vibe in a hotel lounge.
Arist
You like the identity of the artist.
You like the type of songs the artist produce.
You are interested in their story.
The artist is a symbol for an identity or a mood that by following this you project your own identity.
Song
Match song to a context.
Discover Weekly.
Spotify Playlists (and other services).
Related Artists and recommendations.
Artist
Create a clear genuine identity.
Create and communicate content/messages consistent with your identity (such as videos, text, images)
Get attention. Amplify the communications through existing platforms (such as social media, regular media, paid ads, PR stunts) that matches the audience you are trying to convince
Song
Create as good music as possible (that people in a certain context like and save).
How well a song match the existing playlist landscape.
Playlist Marketing and Network. Good Editorial Pitching.
Artist
Match content/messaging to your audience.
Great Music.
Great visuals.
Creativity, Work Ethics, Content Creation Process.
Large budget.
Song
Streams, saves, Radio Plays, Sync deals
Artist
Exposure (Awareness / Recognition / Consideration / Following)
This affects how you structure a release project depending on if your goal is to get exposure or to get people to listen to your songs. Typically, it is much cheaper to promote a ‘song’ rather than an ‘Artist’. Some artists have the goal to get a lot of exposure and some want their music to speak for itself.
For us, it’s important for you to know if you would like us to promote your songs or to promote your identity. Wondering which project is right for you? Please read this guide.