How strictly to follow a Brand Archetype?

Question during Open Counseling: Considering the brand archetypes, how strictly should we adhere to a specific one once we have decided on it? For the “Hero,” it seems that we should appear strong and successful, but we feel that we want to appear emotionally fragile on stage in contrast to...

How to create a band website

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The Power of Branding: Brand Archetypes

To change your artist name or not – that’s the question