Spotify Marquee and Showcase

Overview #

Spotify Marquee and Showcase are promotional tools within Spotify designed to help artists effectively reach listeners, primarily in markets like the US and UK. These are paid promotional features offering targeted exposure directly to listeners who have shown interest in similar music or your past releases.

Note: Access to these tools requires an artist or representative to be based in eligible countries (e.g., US or UK). Currently, Rexius Records doesn’t have direct access.

What are Marquee and Showcase? #

• Marquee is a full-screen, sponsored recommendation appearing as soon as targeted listeners open the Spotify app. Ideal for highlighting new releases directly to engaged fans.
• Showcase features prominently within the Spotify Home feed, allowing artists to surface their music to both existing listeners and potentially interested new fans based on listening history and genre alignment.

Rexius Records Policy #

Currently, Rexius Records does not directly offer Marquee and Showcase campaigns due to geographical limitations.

However:

• Artists eligible and able to launch these campaigns themselves (e.g., based in the US or UK) are encouraged to use them independently.
• Rexius Records fully supports artists independently utilizing these promotional features and encourages sharing campaign results to collaboratively evaluate effectiveness.

Recommended Process for Artists #

1. Verify Eligibility

• Check your Spotify for Artists account to confirm eligibility for Marquee and Showcase.

2. Plan Your Campaign

• Set clear campaign objectives: increasing streams, listener growth, or listener retention.
• Identify the specific release or track you want to promote.

3. Budget and Targeting

• Determine your promotional budget (Spotify usually requires a minimum spend, often around $250+).
• Select your target audience based on factors like genre, previous listeners, geographical regions, and user behaviors.

4. Execution

• Launch the campaign directly from your Spotify for Artists dashboard.
• Monitor real-time analytics provided by Spotify.

5. Analyze Results

• Track campaign effectiveness using metrics like listener engagement, streams, playlist additions, follower increases, and cost-per-click (CPC).
• Share insights with Rexius Records for collaborative assessment and future strategy considerations.

Best Practices #

• Timing: Schedule campaigns around new releases or already highly engaging releases with high market test scores.
• Clear Targeting: Precisely define your audience for the best cost efficiency.
• Budgeting Wisely: Start with modest budgets, measure impact, then scale up successful campaigns.
• Combine with Discovery Mode: During a marquee campaign with a growth goal, it can be wise to also include the track in Discovery Mode so that you amplify the results.

What the Artist Needs #

• Active Spotify for Artists account with confirmed eligibility.
• US/UK-based location (or access via management or team members based in these locations).
• Prepared campaign assets (cover artwork, release details).
• Defined promotional budget.
• Clearly established goals and KPIs for measuring success.