What kind of merch can we make on demand, is there a list?

  • Yes, virtually everything: https://artists.rexiusrecords.com/merch-the-list/
  • …in a variety of colors, qualities, and models.
  • If you’re looking for something special, we can investigate if it’s available. The list above is not complete and the range is regularly updated by our supplier.

Do we have the usual percentage on merch when we sell merch?

  • See how we think about pricing below. It depends on whether we’re running a cost price strategy or a premium strategy. For Premium, it’s the same percentage as in the agreement and for the “cost price strategy” there are no profits.
  • In projects where merch is included, this involves creating the design, uploading it to our website, order handling + sending out receipts. The actual handling of the merch, printing, storage, delivery, returns etc are handled by our partner. This makes the per-unit prices slightly more expensive since they include the handling.

How do you think about pricing?

Given that our logistics firm prints merch on demand, handles orders, packs, ships, manages returns, delivery notes, etc., the cost per item is higher than what you would pay if you bought t-shirts directly from a supplier and then went to a printer. What people often forget is the time it would take to do this yourself, that you would have to store, pack, ship, and bear the cost for this.

Since we work professionally as a company, we follow tax rules around the world and add 25% VAT to be compliant with Swedish Tax Authorities.

The variable margins are smaller for on-demand merch if you only look at the direct costs. Therefore, we have two pricing strategies that one can choose between.

1. Cost price –> You see merch as marketing and branding. The margins on the products are virtually zero. However, we use even tiers to keep the webshop uniform and neat.

2. Premium –> You want to monetize your brand. The margins on the products are high.

The purpose is to avoid middlings that make us earn small amounts per order that then cost a lot in financial administration, i.e., keeping track of, payout, bookkeeping, etc. 

For the cost price strategy, the pricing works like this. Supplier price + VAT + Price Rounding. Since there are hardly any margins, we don’t need to keep track of how much should be paid out to the artist, and therefore it is not as resource-intensive in our bookkeeping. The artist does not have to worry about invoicing, and we avoid reporting obligations to the tax authorities if you are a private individual.

Price rounding is an amount that is reserved up to a maximum of 40 SEK to be able to use even category pricing with 50 SEK intervals in the webshop and cover parts of the financial administration, transaction costs and risk for Rexius Records.

Cost Price Method:

Purchase price
(från-till(		 Ex.VAT Price in  webshop (inc. VAT)
0 – 40kr 40 kr 50 kr
40 – 80kr 80 kr 100 kr
80 – 120kr 120 kr 150 kr
120 – 160kr 160 kr 200 kr
160 – 200kr 200 kr 250 kr
200 – 240kr 240 kr 300 kr
240 – 280kr 280 kr 350 kr
280 – 320kr 320 kr 400 kr
320 – 360kr 360 kr 450 kr
360 – 400kr 400 kr 500 kr
400 – 440kr 440 kr 550 kr
440 – 480kr 480 kr 600 kr
480 – 520kr 520 kr 650 kr
520 – 560kr 560 kr 700 kr
560 – 600kr 600 kr 750 kr
600 – 640kr 640 kr 800 kr
640 – 680kr 680 kr 850 kr
680 – 720kr 720 kr 900 kr
720 – 760kr 760 kr 950 kr
760 – 800kr 800 kr 1 000 kr

Example 1 Cost-Price Method

Supplier price (product, printing, inventory, handling, etc). = 97 SEK
Standard price for the category in the webshop = 150 SEK
Price excluding VAT (150/1.25) = 120 SEK
Price rounding = 120 – 97 = 23 SEK

Example 2 Cost Price:

Supplier price (product, printing, inventory, handling, etc.) = 37 SEK
Standard price for the category in the webshop = 50 SEK
Price excluding VAT (50/1.25) = 40 SEK
Admin rounding = 40 – 37 = 3 SEK

For the Premium strategy, pricing works as follows: Supplier price + markup + VAT.

The markup should be between 100-200%, but it should also be adjusted based on what other artists charge so that the figures do not become unreasonable.

Premium Price Method

In the premium price model, the goal is to monetize your brand and we have the following requirements.

  • You have a registered company 
  • You expect to sell more than 40 items per year.
  • You have or will set up a Shopify Account yourself.
  • You will register for an account at our merch provider.

If you meet all these criteria, then we can set up and integrate our merch solution as you own, which puts you in full charge of pricing. For orders sold, we charge a fixed fee or percentage of profit per product according to the agreement. 

How does the payout process work?

For cost-based pricing, there are no profits and hence no payouts.

For premium pricing model, payments are made quarterly if profit is over $100. 

How can we handle on-demand merch at live performances?

There are different ways and ideas depending on what suits you the best:

  1. Bring a tablet where fans can fill in their information and pay on the spot with a card. Order some samples available, and the merch will be sent to their homes. Pros: No need to have inventory. Cons: It may take a long time to fill in the information if there is a queue. 

  2. Purchase from the on-demand service at wholesale prices and bring inventory for each performance. (Recommended lead time 60 days)

    1. Pros: Ability to customize orders based on demand, have merch available on-site, and fans can take merch with them immediately. There are bulk discounts available from 25 items within one product template (i.e the same design), but it’s in the range of 10%-15%. 

    2. Cons: Higher unit cost compared to regular printing, need to manage inventory, difficult to gauge demand and sizes needed.

    3. If you want this option, please create a cart in the merch store, of your intended purchase with combinations of products, colors, and sizes, and then make a print screen or copy of the cart and send to your A&R to get an exact price. Also include the delivery address. We need make the order, therefore we’ll invoice the whole amount upfront including shipping and an administrative fee of 300 SEK. 

  3. The Traditional Way – Instead of handling things On-Demand, you can go the traditional way and bulk up inventory with upfront fees but lower cost per item with a local supplier. If you are planning a tour, this might be a better option.

How does the process of creating merch work?

  1. If it’s included in your product, we will reach out to you during the project to start the merch process. If not included, you can simply express interest and share ideas regarding the products, visual materials to use, colors, etc, and we’ll take it from there and set up the right contract.
  2. Please let us know if you have already connected merch to your Spotify profile, since it is only possible to connect one account at a time. In this case, we’ll discuss different solutions.
  3. Our art director guides you and creates mockups.
  4. Mockups are approved, and the products are uploaded to store.rexiusrecords.com and our print-on-demand service, and prepared to be published on Spotify for Artists.
  5. Make sure we are given admin rights to your Spotify for Artists account in order to connect our merch store to your profile.
  6. The products are published in consultation with you.
  7. Done. The products start selling on Spotify for Artists and our merch store.

Can I get a sample of my merch before selling it?

It’s technically possible to order samples through our provider, and they offer a ~20% discount on those.

However, because our team handles setup and coordination manually, the time and admin cost on our side often outweighs the savings from the sample discount. That means we currently don’t include sample ordering as a standard part of our service.

Instead, we recommend to order and pay for a sample directly through the store. 

Ethical and Transparent Merch Production

How does print-on-demand help reduce overproduction in the fashion and merch industry?

Traditional merch and fashion production often involves mass-producing items in advance, which leads to excess inventory, wasted materials, and unsold stock ending up in landfills.

Print-on-demand flips that model, products are only made when someone places an order. This means:

  • No unnecessary inventory

  • No surplus production

  • Less textile waste

  • Lower energy and resource usage

In other words, every item has a purpose from the start, which makes it a much more sustainable and efficient alternative to bulk production.

Who manufactures the merch, and how are the working conditions?

We use Printful, a leading global print-on-demand provider. They partner with various manufacturers around the world and are committed to fair labor practices. Printful conducts internal audits and ensures that their suppliers follow international labor standards. 

The exact production site may vary depending on the product and shipping location.

Is there an option to choose ethically or environmentally certified products?

Yes, You can select from a wide range of eco-friendly and ethically certified items, such as products from Stanley/Stella or Bella+Canvas. Many of these have certifications like GOTS, OEKO-TEX, or WRAP.

We can customize your merch line to include only products that match your ethical and sustainability preferences. We’re happy to help you curate the right selection.

Where can I find more information about how our partner works with sustainability and ethics?

You can read more here: