Social media is, in its essence, a relationship tool. It will help you connect with your audience and build a relationship between you as an artist and your fans. It’s also a splendid way to express your brand and communicate what kind of artist you are. Therefore, you should create content that invites people to talk with you and talk about you, rather than using social media as a “storefront” where you just tell people about your new release, because that kind of content isn’t social. The most important part of Social Media is to post content that gives value to your fanbase. There should always be a clear purpose of why someone should interact with the things you’re posting.
It’s important to regularly update your social channels in order to:
- Be appealing towards fans.
- Have a professional look towards partners & potential collaborators.
- Stay relevant and top of mind.
- Make it clear to music services that you’re an active artist