How to Use the Algorithmic Optimization Insights to Improve Your Meta & Instagram Ads Campaigns

This guide will show you how to build strong Meta Ads campaigns on Instagram and Facebook using our algorithmic optimization insights.

Instagram is one of the most popular places for music marketing. Advertising on Meta helps you reach many people on a key social platform for artists. By using our algorithmic optimization insights, you can choose artists, genres, and topics that match your campaign goals. This will help you reach fans who are more likely to enjoy and interact with your music and can make you closer to these artists algorithmically.

This article focus on the target audience, rather than the complete strategy of running meta ads, which we covers in other articles.

Step 1: Find the Right Audiences and Artist Groups #

Before you start your campaign, use our algorithmic optimization lists to find:

• Target Audiences: Look for groups of people that connect well with your artist.
• Music Types: Find popular music styles, moods, or playlists that match your groups.
• Audience Details: Check information like age, gender, and locations.

For more help in choosing your audience, check out our guide.

Step 2: Set Up Your Meta Ad Campaign #

1. Open Meta Ads Manager:
   • Log in to your Meta account.
   • Click on Campaigns and then + Create to start a new campaign.
2. Choose Your Campaign Goal:
   • Pick a goal that fits your plan. Usually, you will choose either Traffic (to send people to your website) or Engagement (to get more likes, comments, and shares).
3. Set Your Campaign Budget:
   • Decide how much money you want to spend each day or for the whole campaign.
   • For more control, do not use the automatic budget option.
4. Create Your Ad Sets:
   • If you plan to test different ideas, split your campaign into several ad sets.
   • For global campaigns, separate areas with high costs (like North America or Western Europe) so that the ad budget is balanced.

Step 3: Set Audience Targeting with Specific Artists and Keywords #

1. Choose Your Conversion Goal:
   • In the Ad Set, tell Meta what action you want people to take (for example, visit your website or engage with your ad).
2. Set Audience Controls:
   • Define your target locations, such as top cities or markets for your audience.
3. Use Detailed Targeting:
   • Type the names of artists from your target list from our algorithmic optimization tool into the Detailed Targeting box.
   • If the artist shows up in the dropdown, add them as an interest.
   • If some artists are not available, add similar, more popular artists instead.
4. Refine Your Targeting:
   • Add a second condition like the top music genres for your audience.
   • You can also add extra interests, like lifestyle topics (for example, “Physical Exercise (Fitness)” for audiences who like workout music).
5. Expand with Related Topics:
   • For example, if you have lo-fi beats, try adding Study Music or Chillhop.
   • If you have pop-punk, you might add Youth Culture or Alternative Music.

Here is a quick cheat sheet of main music genres you can target on Meta.

Extra Tips for a Great Meta Ad Campaign #

• Combine Demographics and Interests:
  Layer age, gender, and location filters with your chosen interests.
  Example: If most fans are aged 18–24 and live in cities, set these filters in your ad.
• Create Fun Ad Content:
  Make short, eye-catching videos that match Instagram’s style.
  Example: Use a short video of your artist performing with captions like “Out Now on Spotify” or “Stream It Today!”
• Include a Clear Call-to-Action (CTA):
  Tell people what to do next, like:
  • “Stream the new single on Spotify today!”
  • “Add this track to your playlist!”
  • “Follow [Artist Name] on Instagram for more updates!”
• Mix Paid Ads with Free Posts:
  Share extra content like behind-the-scenes videos or stories on Instagram to support your paid ads.
• Watch Your Campaign:
  Use Meta Ads Manager to check important numbers like clicks, reach, and engagement.
  Run A/B tests to see which ads work best.
• Change Your Targeting Slowly:
  If you see that certain genres or groups work better, focus more on them. Give Meta’s system time to learn and adjust.

By following these steps and tips, you can make your Meta Ads campaigns stronger and reach more people who will love your music. Enjoy advertising and watch your music reach new fans!